Tier 1 – Foundation and Ideation

Tier 1, Foundation and Ideation, is the entry point for early-stage entrepreneurs in the hospitality industry. This tier is focused on building foundational knowledge in entrepreneurship and familiarizing participants with industry-specific concepts. Delivered through a self-paced, three-month program, the content includes 35 online modules covering essential business principles such as market research, customer discovery, and value proposition development. With access to a moderated online community, participants can engage in peer-to-peer discussions, fostering a collaborative learning environment. By the end of this tier, entrepreneurs have crafted a clear business idea, gained insights into their market, and laid a solid groundwork for future development​​.