The Marketing and Branding course empowers startup founders to build a compelling brand identity, craft strategic messaging, and position their business effectively in the market. It covers essential elements like defining mission and values, developing a strong visual and verbal identity, and using storytelling to create emotional connections with customers. The course also emphasizes brand positioning, competitive analysis, and integrating marketing strategies to ensure consistency across all channels. By aligning branding with customer insights and market trends, founders can create a lasting, adaptable brand that drives engagement, trust, and long-term business success.
